The Evolution of Media - Touring the Statesman
Well, today we trekked through the rain to tour the Austin American Statesman, the profitable daily paper and evolving media company. Pictured here is our host Michael Barnes, writer/blogger of Statesman column Out & About in front of the papers old printing press.
As I tour all of these different types of media companies, I'm struck by the overlap of skill sets and business models. Traditional media companies are attempting to leverage blogging, video and audio production to drive new reveue streams. They are becoming Multi-Media companies creating and aggregating content across multiple platforms. In the end, their success hinges on making authentic connections with audiences. As demographics continue to change, media companies need ever more diverse employees and vendors to make those connections.
I was impressed with the students who attended the tour too... very bright and inquisitive. I look forward to seeing some of their work as we move deeper into the Show Your Reel 2010 Portfolio Contest on www,MeidaXperiments.com .
